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The
Circle M Solution
if the Rifle brand
stood for steel, Royal Precision's graphite
shafts needed a new name. Circle M Design
created an all-new brand for graphite, introducing
the Saber, Cutting Edge Launch Technology.
Result: increased sales,
stronger position and market leadership
in 'launch technology'. |
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| With its Rifle-brand
of steel golf shafts, Royal Precision
is well-known as America's first steel
shaft manufacturer, so increasing
sales of its Rifle graphite shafts
demonstrated a common branding problem
typically seen with fine extension
products. |
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